Lifejackets are the seatbelts of the sea. Worn correctly, they save lives. Although this is well known, every year handfuls of boaties not wearing their lifejackets drown on New Zealand waters. Two thirds of these boaties would have survived had they been wearing these devices.
This competition is about getting dads to wear their lifejackets. Men, especially those between 30 – 55 that go boating in craft under 6m, are the group most at risk of fatal boating accidents. These dads generally think that should they have an accident there will be time to grab a lifejacket. The reality is that most accidents occur suddenly with no warning. There won’t be time to grab a lifejacket and put it on once you are in the water (trust us, we tried, see the results here).
The winning entry will be used as part of a region wide campaign in 2017/18.
- Videos must be less than 30 seconds long.
- Posters must be readable as A4 and A3.
- Videos and posters can’t be sad/morbid.
- Entries must be received by 5pm 30 June 2017.
- Entries can only be received from people living in the Bay of Plenty under the age of 25.
- By submitting an entry you agree to let Regional Council share your video/poster on our website and via social media.
Entries will be judged on:
- Ability to convince dads to wear their lifejacket while on the water.
- Ability to deliver this important message in an upbeat way.
- Adherence to the rules specified above.
Entries can be sent to:
Bay of Plenty Regional Council
6 Rata Street
Mount Maunganui 3116
The winner will be announced by July 15th.
Any questions? Flick Tony Pearce an email or call on 022 134 0042.
You can download the poster by selecting the image below.